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Friday, December 5, 2014

Cloud Streams Real Estate iPhone App with MLSs in 8 States

Initially launched in April 2014, W&R Studios is now making its new application, known as Cloud Streams, available to more than 200,000 real estate agents and brokers across the country. The app developed by the company is a tool that enables real estate professionals to create and brand the multiple listing service (MLS) alerts that they send to clients. The maker of the popular comparative market analysis tool, Cloud CMA, tested its new app in the California Regional MLS, the nation’s largest market. The success of the initial launch has enabled Cloud Streams to be rolled out in five more areas. These include MLS services based in Denver, Las Vegas and Arizona as well as Portland, Oregon and Shrewsbury, MA. The MLS of Long Island and Northwest MLS, with approximately 25,000 members each, will also be adding the tool to their list of services as well. Although Cloud CMA already is granted access to more than 240 separate MLS organizations, company co-founder Greg Robertson said the new app requires the company to negotiate a new separate feed agreement with each service.

The service provided by Cloud Streams enables real estate professionals to set up a portal for their clients based on their search criteria. Listing filters include zip code, listing price and the number of bed- and bathrooms. The agents and brokers can also notify clients with instructions that assist them in setting up their individualized stream. When a home matching the search criteria hits the MLS or the status of a listing changes, clients receive a text or email alert branded to the agent. The alerts, featuring pictures and a link for mobile-responsive client portals, can be received in real-time, daily or weekly. Typical MLS listing alerts do not provide photos. The response portal, also branded to the agent or broker, enables clients to provide feedback through comments or “likes” that enable the real estate professional to further narrow the home search.

Designed to work well on iPhones, iPads and desktop computers, Cloud Streams allows agents and brokers to offer better information branded to them in a sleek style and format presently provided by other real estate websites. Currently a subscription service with a 30-day free trial, the studio is working with MLS organizations that want to offer it as a free benefit to their members. As of October 2014, company data reveals that approximately 500 real estate professionals have set up over 700 individual streams and sent more than 35,000 alerts to their clients.

As a realtor specializing in Aventura condos for sale and other luxury miami properties, we've found Cloud Streams are easy to set up and use. The enhanced alerts and interactive links provide greater communications with clients. This enables them to filter out unwanted listings. Eliminating the need to show these properties improves efficiency that leads to a quicker sale.

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